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Wednesday, March 15 • 3:30pm - 4:10pm

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Maren Hogan will take you through how to build a talent pipeline with diversity in mind. From the little big town of Omaha, Hogan has used cool tools and a streamlined sourcing and recruiting process to bring together a diverse group of entry-level hires in her agency and impacted the diversity groups of her clients.

Learn how to create a candidate persona for your diverse hires
Find the tools to help eliminate unintended bias from your process
See what part compensation plays in weeding out different economic groups

Hogan will not only show how she created this process in her own company, but in the fabric of other companies and share real results, as well as honest stumbles, mistakes and missteps. From WhatsApp and Textio to Social Search Engine techniques, to old fashioned sourcing, here's how Hogan and her team build diversity into the fabric of sourcing. 

avatar for Maren Hogan

Maren Hogan

CEO, Red Branch Media
Maren Hogan is a seasoned marketer, writer and business builder in the HR and Recruiting industry. Founder and CEO of Red Branch Media, an agency offering marketing strategy and outsourcing and thought leadership to HR and Recruiting Technology and Services organizations internationally, Hogan is a consistent advocate of next generation marketing techniques. She has built successful online communities, deployed... Read More →

Wednesday March 15, 2017 3:30pm - 4:10pm PDT
Grand Ballroom F